Enhanced Brand Trust and Email Security with Common Mark Certificates
Create trust and increase engagement in your business communications
Instill Trust and Improve Readability of Your Emails
Validate the authority and ownership of your brand; provide trust, reliability, and credibility; enhance email security and brand identity by using Common Mark Certifciates (CMC).
CMC is a digital certificate that enables organizations to use a logo that they have used for at least 12 months on their outgoing email. With CMC, it confirms that you are the the owner of your logo, and are authorized to use it.
Common Mark Certificate
CMC certificates enable organizations to use a logo they have used for at least 12 months in outgoing emails to increase brand visibility.
- Enhanced Trust: CMCs instill confidence in recipients by verifying the authenticity of email senders, reducing the risk of falling victim to phishing attacks
- Improved Deliverability: Emails bearing CMCs are more likely to reach recipients' inboxes instead of being filtered out as spam, ensuring better deliverability rates
- Brand Protection: CMCs safeguard your brand reputation by demonstrating a commitment to security and authenticity in email communications
- Compliance Assurance: CMCs help organizations meet security standards and regulatory requirements, ensuring compliance with industry regulations such as DMARC
- Positive User Experience: By fostering trust and security in email interactions, CMCs contribute to a positive user experience, enhancing overall satisfaction and engagement
CMC implementation Prerequisites
The following steps outline the necessary prerequisites required for the implementation of a Common Mark Certificate:
-
1
Deploy Domain-based Message Authentication, Reporting and Conformance (DMARC) standards for your domain
You will have to create a DMARC record which requires at least SPF or DKIM in place to demonstrate domain authentication.
-
2
Be able to prove ownership of your logo
For a CMC, you do not require legal registration of your logo, but you must have been using it for at least 12 months.
-
3
Convert your logo file to the .SVG format
You will need to convert your logo to the .SVG format.
-
4
Purchase a CMC and complete validation
A certificate is required for each individual email domain and is valid for one year.
-
5
Upload the purchased CMC to your web server
Upload your Common Mark Certificate file that is issued to you on to the appropriate Web Server.
-
6
Update or create your BIMI record
Use an online BIMI record-generating tool and add the produced BIMI TXT record to your domain’s DNS.
Need Some Help with Your DMARC Process?
GlobalSign has partnered with Red Sift to help organizations achieve DMARC enforcement faster and with less effort.
With Red Sift’s automated approach, you can implement DMARC, DKIM, and SPF seamlessly unlocking the benefits of email authentication without the usual complexity.
- Automatically discover all domains and subdomains sending email
- Update your DNS once and manage all protocols from a single platform
- Continuously surface forgotten or misconfigured DNS records
- Leverage a security-trained LLM for smarter insights
- Backed by one of the highest-rated customer success teams in the industry
